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Video Projects

Before contacting us about beginning a video project, please read all the information outlined on this page. Decide if video is the best medium in which to tell your story, and then read the definitions of major and minor projects and decide which this will fall under. Think about the questions listed here, as we will discuss them at length.

Once you've leapt through all those hoops, send an email to Arielle Mari, the Video and Digital Media Specialist, describing your project and what parameters it falls under.

Filmmaking Best Practices

  1. Shorter is better. The longer a video is, the more likely your audience will not finish it. In the age of the web, 60 to 75 seconds is the sweet spot of length. If the story can be told in less than a minute, then it should be. This often means sacrificing part for the whole.
  2. Show, don’t tell. Film is a visual medium. You may have an incredibly strong story, but if it does not translate visually, then your video will fall flat. Always ask yourself, "Why should my audience watch this story instead of reading it? What is it about this story that means it can only be told in a video?"
  3. Innovate. Emulation is nothing to applaud. No other college in the world is like CC, and we should celebrate that to every end. Take risks. Go a little crazy. Be adventurous. Do something that’s never been done. Sure, we can always learn from trends and from other colleges. But then we take their ideas, and we make them better.

Questions to Consider.

Overview. What is the project? What are we creating and why? Why do you need this project? What are the key challenges? What’s the real opportunity? Are there any emerging ideas and trends to consider?

Drivers. What is our goal for this project? What are we trying to achieve? What is the purpose of our work? What are our top three objectives? What thought, feeling, or action can we bring to life? How will success be measured?

Audience. Who are we talking to? What do they think of you? What will make you more appealing to them? Why should they care about this brand? What inspires, motivates, interests and amuses them? Who are they talking to? How can we help them better connect with their own community? What causes buzz in their world? What competes for their attention? How are we using presentation to reach them effectively?

Tone. How should we be communicating? What adjectives describe the desired feeling, personality, or approach? Discuss how content (images/words), flow of information (narrative), interaction (physical/virtual) and user behaviors (pro/con) should affect mode and style.

Message. What are we saying with this piece exactly? What information do we want audiences to take away? Is it scripted, or interview-based? If scripted, who writes the script? In what style? Omniscient narrator (aka voiceover), speaking directly to the audience, dialogue? Does text need to appear on screen?

Visuals. Who or what are we filming, and where? Why are we filming them, and why in that location? Do we have any specific criteria for our subjects? Will archival footage or stills be required? What about b-roll?

Presentation. How will this video be viewed? On the CC website's front page? On the Office's page? As a DVD? Emailed out to the whole college? TVs in Worner? On the Jumbotron at a hockey game?

Details. Any mandatory info? List of deliverables? Pre-conceived ideas? Format parameters? Limitations and restrictions? Timeline, budget? The best delivery media? And why?

People. What offices are involved? How are they splitting budgets? Who makes creative decisions, and who makes logistical decisions? Who are we reporting to? Who will approve this work? Who needs to be informed of our progress? By what means?

Minor Projects Timeline (Unscripted and Less than 2 Minutes). 8 Week Process.
  • Week 1: Propose Project.
    • Decide content, tone, participants.
  • Week 2: Schedule and Plan Production
    • Tie down details/equipment.
  • Week 3: Production.
  • Week 4: Post-Production Begins.
  • Week 5: Rough Cut Submitted.
    • Any comments or changes must be received within 5 working days to continue on schedule.
  • Week 7: Fine Cut Submitted.
  • Week 8: DELIVERY.
Major Projects Timeline (Scripted OR more than 2 minutes). 14 Week Process.
  • Week 1: Propose Project.
    • Generate ideas, conceptualize.
    • Decide story/content, tone, participants, shooting locations.
    • Begin script drafting.
    • Begin planning production details.
  • Week 3: Edit Script.
    • Contact participants.
  • Weeks 4-5: Schedule and Plan Production.
    • Finalize locations, equipment.
    • Production team meets to discuss production details.
  • Weeks 6-7: Production.
  • Week 8: Post-Production Begins.
  • Week 10: Rough Cut Screening.
    • Any necessary re-shoots occur before Week 12.
  • Week 12: Fine Cut Screening
  • Week 14: DELIVERY.